Skip to content

Glossary

Admin dashboard

The admin dashboard is the WordPress backend used to manage your site's content.

Components

When we refer to components, we are referring to a stackable content block. Consider maybe something like a slider of images, a block of text, a video player specific to your site design, etc. These are items that can be placed on any page in any order, that will be built by Whiteboard. Then, when you go to craft a page, you will find the component options available to you to add to your page.

Entry

Within the blocks available on your site, an entry refers to a piece of content that exists in your website, typically a post.

The navigation (menu) and the footer are two items that are static across the site, meaning they will not change from page to page. But the content within both of those is still manageable and can be crafted how you want.

Globals

Globals are the settings that apply globally across your entire site. For example, it's possible to set your site's theme as a global, which affects the entire site's aesthetic. Or you can set featured stories as a global, which means that no matter where they are referenced from in the site, the same set of stories appear.

Layout

A term sometimes seen in the Block editor to refer to other blocks. In most cases if you see Add layout or Remove layout, it usually refers to a block.

Media

Media specifically refers to all images and videos you are adding to your site. On WordPress, when you upload anything to a page, post, etc., it can also be found in the Media Section through the editor.

Note that ‘media’ is more specific than ‘content.’ Content can encompasses written items, from small pieces of copy to larger blog posts, and also overall larger items, like a project that has its own page.

Pages

Pages are the cornerstone content of your site, reflecting content that is not likely to change often.

Page Templating

Page templating is part of how Whiteboard helps you create your site. So, we draft up a page for your site that includes all/certain components (see definition below) and this page is left in drafts. Then, in the editor, staff can go in and clone that template and create any type of page.

Posts and Custom Post Types

Post Types can be long-form items like blog posts, or a list like people, locations, etc. These are content-heavy pieces that are more than small lines of copy and often populate on more than one page. Below under each heading, we provide space for the content we need from you at this time.

Whiteboard’s implementation heavily uses Custom Post Types to work as data containers and present data and information across several locations on the site. These custom post types can drive both full pages and component-level items.

Responsive

In web design, the term "responsive" refers to how a webpage responds to the size of a user's screen. If the images and content of a web page shift to better display within a larger or smaller screen, then a web page would be considered responsive.

Search Engine Optimization (SEO)

Search engine optimization, most often abbreviated to SEO, refers to the practice of improving a page's content to achieve higher search rankings in search results. SEO can be improved through a variety of means: high quality content, clear web page metadata, and more.

Slug

A slug, refers to the part of the URL that points to a specific web page within a domain.

If a page lives at example.com/my-specific-page, then the slug would be my-specific-page.

Slugs are important not only because they can provide a visitor an easy to remember URL, but because they also affect a page's SEO. The more readable, keyword-filled, and page appropriate a slug is, the more SEO-optimized it is.

Taxonomy (WordPress)

A taxonomy within WordPress is a way of grouping posts together based on a select number of relationships. By default, a standard post will have two taxonomy types called Categories and Tags which are a handy way of ensuring related content on your website is easy for visitors to find. These two types of taxonomies are included in WordPress by default, but just like any other taxonomy, can be removed or changed and you can even add more if you like.

User Interface (UI)

A user interface, often abbreviated to UI, refers to the visual elements that a user interacts with to "interface" with an app or website. It's not uncommon to hear about different apps, for example the WordPress admin dashboard, referred to as UIs.